Outer Wear Karawo

NOUKA is a ready-to-wear fashion brand that elevates local cultural values and sets new trends by featuring minimalist outerwear. It combines the traditional Gorontalo embroidery technique, Karawo, with other sustainable textiles — both in terms of Karawo motif design and outerwear construction, utilizing fabric scraps through upcycling, and empowering local artisans. We offer modern, trendy, and comfortable designs that cater to consumer needs while boosting self-confidence. NOUKA also embraces social responsibility — redefining the way people perceive clothing. We create a meaningful and satisfying fashion experience, where every piece becomes part of the customer’s story and identity.