Barata Jacket

YASA was established on May 10, 2020, in Bandung. This business was founded by a man named Zale, who serves as the founder and creative director of YASA. Observing the rapid growth of men’s fashion trends, I was inspired to create a menswear brand that carries the essence of the Indonesian archipelago. This concept serves as a medium of communication to convey messages that symbolize Indonesia’s cultural heritage—expressed through embroidered carvings on each of our products. With this approach, we believe that YASA products have a unique identity and a distinct DNA that sets us apart from other men's fashion brands.